The BSP ran a significant UK campaign in support of European Gum Health Awareness Day – official launch date 12 May 2016.
Gum disease (periodontitis) is a major public health problem affecting quality of life.
More than 45% of UK adults are affected.
It has known links to other serious conditions.
Gum disease is preventable and treatable if caught early.
A key part of the campaign was the use of 'mouthcards', asking people to wear a card and send a selfie to twitter using the hashtag #howsyoursmile.
Two 'shock' videos were used to convey the message on social media - using the slogan 'Don't let gum disease wipe the smile off your face'. Unfortunately we are not permitted to keep showing these - so here are some 'before' and 'after' stills.