How’s Your Smile Campaign 2016
- BSP Patient Forum
- Educational Quiz
- Educational Videos
- Patient FAQs - Salivary Diagnostic Testing
- Patient FAQs & Videos - Gum Disease
- Patient FAQs - Dental Implants
- 4 Steps to improving your gum health
- Gum Health Resources for Patients
- Gum Health Resources for children, parents and teachers
- Infographics
- Find a BSP Member
- Gum Disease and Diabetes
- Gum disease and Cardiovascular (heart) disease
- Oral Health and Pregnancy
- Tooth Decay and Gum Disease
- Gum Health Day 2025
- Gum Health Day 2024
- Gum Health Day 2023
- Gum Health Day 2022
- Gum Health Day 2021
- Gum Health Awareness Day 2020
- Gum Health Awareness Day 2018
The BSP ran a significant UK campaign in support of European Gum Health Awareness Day – official launch date 12 May 2016.
Gum disease (periodontitis) is a major public health problem affecting quality of life. More than 45% of UK adults are affected. It has known links to other serious conditions. Gum disease is preventable and treatable if caught early.
A key part of the campaign was the use of 'mouthcards', asking people to wear a card and send a selfie to twitter using the hashtag #howsyoursmile.
Videos
Two 'shock' videos were used to convey the message on social media - using the slogan 'Don't let gum disease wipe the smile off your face'. Unfortunately we are not permitted to keep showing these - so here are some 'before' and 'after' stills.
Summary
This summary video shows the powerful impact of gum disease and how effective our campaign was in engaging with the public and raising their awareness o fthe importance of gum health.